India is home to one of the world’s richest craft ecosystems—centuries-old techniques, regional specialisations, and exceptional manual skill. Yet despite its depth and diversity, much of India’s artisan and craft industry remains unstructured, under-supported, and disconnected from global markets.

While this preserves authenticity, it also means limited access to digital tools, design development, quality systems, documentation, and global exposure – exactly why opportunities are lost.

Key concerns and struggles of Global Buyers and design professionals while buying from India include

• Being unable connect and build reliable relationships with manufacturers due to technological gaps and slow replies.
• Communication and language barriers often make it difficult to address technical specifications and project requirements effectively.
• Slow replies and Limited visibility into factory capabilities creates an environment that can feel unstructured and unreliable for international business.
• Many local manufacturers remain unfamiliar with evolving global standards, certifications, and compliance expectations.

These challenges also arise for the local manufacturing units – Weak branding and positioning in international markets, Limited understanding of global buyer expectations, and a lack of technological and compliance awareness in their localities.

This gap has nothing to do with craftsmanship and everything to do with infrastructure, exposure, and support.

This is where Ashadeep Luxe comes in We exist to bridge Indian craftsmanship with global markets—professionally, responsibly, and intentionally.